In recent years, one question has become increasingly important when developing cosmetic packaging:
Does the product look good in short-form video?
In the past, packaging design was mainly developed around the physical retail environment. Brands focused on how a product would look on a shelf, how it would perform in store displays, and whether consumers could easily recognize it.
Today, the beauty industry is changing.
With the rapid growth of TikTok, Instagram Reels, YouTube Shorts, and other visual platforms, consumers are increasingly discovering beauty products through their phone screens rather than traditional retail shelves.
This shift is changing the way brands think about cosmetic packaging design.
2026-09-21
