<p>Compare traditional and digital printing for cosmetic packaging. Learn how order volume, design complexity, color, budget, and production plans affect the right printing method.</p>

<p>Learn why the bottom of a plastic cosmetic bottle can appear darker than the body. Discover how wall thickness, material transparency, molding, and light affect packaging color.</p>

<p>In the past, packaging design was mainly created for one place:<br /> <br /> The retail shelf.<br /> <br /> Today, more and more beauty brands are designing packaging for another place first:<br /> <br /> The smartphone screen.<br /> <br /> Consumer behavior has changed dramatically.<br /> <br /> In the past, consumers would walk into a store, browse the shelves, pick up a product, and then decide whether to buy it.</p>